Made in Australia, this lemonade company aimed to bring a drink that is not only tangy and refreshing - but also contains high magnesium, high vitamin C and low sugar. Level Lemonade wants to revolutionize healthy carbonated drinks as they're seeing an increase in popularity in Australia.
Design
Animation
Why is Level Lemonade a better drink than its lemonade competition? Because it contains health benefits like vitamins and magnesium, all while maintaining the same delicious and thirst-quenching qualities. But how can we show this?
In a commercial video like the one we did for Level Lemonade, our objective was pretty simple: tell a story and make it compelling. Starting with the problem: a person who is experiencing fatigue, anxiousness, headaches, and muscle cramps. And providing a solution: the vitamin and magnesium-topped lemonade of Level Lemonade.
We designed a 3D model of a character who would interact with a model of the Level Lemonade bottle. After seeing the script, we decided to use overexaggerated proportions as visual humour - an effective tool in animation to attract attention.
The result was a funny, appealing, and informative animated explainer video that took the product to a new "Level".
Design
Animation
Why is Level Lemonade a better drink than its lemonade competition? Because it contains health benefits like vitamins and magnesium, all while maintaining the same delicious and thirst-quenching qualities. But how can we show this?
In a commercial video like the one we did for Level Lemonade, our objective was pretty simple: tell a story and make it compelling. Starting with the problem: a person who is experiencing fatigue, anxiousness, headaches, and muscle cramps. And providing a solution: the vitamin and magnesium-topped lemonade of Level Lemonade. We designed a 3D model of a character who would interact with a model of the Level Lemonade bottle. After seeing the script, we decided to use overexaggerated proportions as visual humour - an effective tool in animation to attract attention. The result was a funny, appealing, and informative animated explainer video that took the product to a new "Level".
